TikTok insider and creator, Jacob Wallach, is known to his fans as Excel Daddy—a leading expert on social media strategy. Jacob is the founder of Social4TheWin, a social-first strategy consultancy, which helps brands leverage data-driven insights to craft innovative ideas, effective distribution plans, and thriving communities on social media. HIs holistic approach has earned quotes in Digiday, Fortune, and The Washington Post. As a speaker at industry events, Jacob brings unmatched expertise to the social landscape.