Jake founded Slash in 2019 to help creators build brand ecosystems and generate sustainable revenue through cultural impact. He notably guided Pressley Hosbach (12 million followers) in expanding her social media presence to support her music career, leading to a label deal with Nickelodeon, and has worked with other clients like Kameron Saunders (1 million), Dinah Jane (11 million), and Snitchery (7 million). In addition to producing films, TV pilots, and music videos, Jake conceptualized the Spotify Original Podcast "Internet Urban Legends," recognized as one of Variety's Top 10 New Podcasts of 2021. His background includes touring with major artists and developing marketing strategies for brands such as Shell and Cricket Wireless, drawing on his diverse upbringing in Germany, Italy, and Japan.