Barbara Jones is the founder and CEO of Outshine Talent, the first talent management firm to recognize the rise and relevance of TikTok in popular culture by discovering popular creators Charli and Dixie D’Amelio. Outshine represents diverse social creators, artists, musicians, athletes, and innovators. Barbara is also an investor in art, technology, and entertainment startups. Throughout her career, Barbara’s vision has led her to forecast and develop opportunities for talent and brands across channels in their earliest stages.